Latest articles
The Score-Rank Gap: What Optimization Score Actually Ranks Inside Your Account
August 10, 2026
Across 29 Google Ads accounts and 6,071 scored campaigns, the median rank correlation between a campaign's optimization score and its click-through rate is 0.05, and for conversion rate it is -0.05.
Half Your Wasted Google Ads Spend Sits in 10% of Your Search Terms
August 3, 2026
The short version. We already published how much Google Ads money goes to search ... Read more
Half the Competitors in Your Google Ads Auction Insights Have No Impression Share
August 3, 2026
The short version. Auction Insights looks like a league table of your competitors. We ... Read more
Performance Max Overshoots Its Target CPA in 71% of Campaigns
July 27, 2026
The short version. Your account summary says the cost per sale is close to ... Read more
How Much More Does Broad Match Actually Cost? 6.4% at the Median
July 27, 2026
The short version. Everyone knows exact match usually wins on cost. The largest public ... Read more
The Dead Hours in Your Google Ads Account
July 21, 2026
The short version. Most owners assume Google spreads the budget across the day in ... Read more
The Best Countries to Target in Google Ads (And the One Most Advertisers Wrongly Exclude)
July 14, 2026
The short version. Most advertisers copy the same geographic playbook: target the United States, ... Read more
Google Ads Benchmarks 2026: Why Average CPC Is a Trap (CPC Varies 8.4x, CTR 145x)
July 14, 2026
The short version. When you search for a Google Ads benchmark, you get one ... Read more
How Much of Your Google Ads Budget Is Wasted? (And Why Your Negative Keyword List Is Not Saving You)
July 14, 2026
The short version. Most owners believe a big negative-keyword list protects them from wasted ... Read more