"You are paid to find problems, so you will find problems."+
The fee is fixed and paid before I look. Drama earns me nothing. A clean bill is a result I sign with pride, and some clients hire me hoping for exactly that.
Why not let my agency audit itself?+
Your agency may be excellent. An independent read exists so the word "may" disappears. Nobody grades their own homework, honestly or not.
Our team is experienced. Why would you find what they cannot?+
Your team manages the account forward. I reconstruct it backward, without delivery pressure, platform incentives, or attachment to past decisions, and I compare its patterns against other industries and account histories. The examination evaluates the account, not the people running it: sound decisions get documented next to the material issues, and that page is your team's to keep.
Is this an AI scan with a nice cover?+
Tools pull the data. The conclusions are mine, checked by hand, and I sign them personally. A scan gives you 200 flags. I give you the few that are worth money, with proof.
Why pay $3,000 when audits are free?+
A free audit is a sales funnel: it has to find work for whoever gives it. You are not paying for hours. You are paying for the absence of a second agenda.
We already keep our negative lists clean.+
So did a clinic running a negative list tens of thousands of lines long, with a third of its spend still going to queries that never converted. Across the corpus, list size and waste are uncorrelated. Hygiene is not diagnosis.
Some of our "waste" is deliberate. How do you tell a strategy from a leak?+
A stated trade-off is recorded as strategy, and its economics are still tested against the goal you set for it. Spend with no documented goal is flagged back to you for clarification before it is ever priced as a leak. Only an evidenced, material gap that serves no goal you recognize is counted as one.
Our primary conversion is a lead or a sample request. Revenue closes later, offline.+
Normal, and the examination is built for it. On the Day 1 call we agree a defensible range for lead value from your own close rates, order values and margins. Verified inputs are cited as verified; uncertain inputs are tested as ranges with their confidence stated. Anything unprovable is marked "not assessable" instead of silently guessed, and if the trail cannot support a verdict at all, I decline before payment.
What if you find nothing?+
Then you get the clean bill and my signature on it, and the internal argument is over. If I can neither find money nor prove the account clean, you get a refund.
My spend is small. Is this worth it?+
Fit is decided by the economics, not the spend number alone: your margins, how measurable the account is, and what a realistic recovery is worth against the fee. I check that at the request stage, and when the report cannot pay for itself, I say so and decline.
What do you need from me?+
Access the way agencies get it, through a manager account. Your margins or a fair estimate, one short call. I change nothing, and the change history will prove it.
